摘要
我国社会经济的快速发展带动地方旅游业日益繁荣,各地旅游景区受到人们更多关注。为进一步提升地方旅游产业竞争力,应当树立品牌意识,合理设计地方旅游景区品牌形象,构建品牌发展对策,从而更好地解决旅游业发展过程出现的各类问题。从旅游景区树立品牌形象的必要性出发,阐述了旅游景区品牌形象设计内涵,提出了旅游景区品牌设计开发方向:一是塑造品牌形象差异性;二是创造品牌信息。
The rapid development of our country’s economy has led to the growing prosperity of local tourism and tourist attractions in various regions have received more attention.In order to further enhance the competitiveness of local tourism industry,it is necessary to establish brand awareness,reasonably design the brand image of local tourist attractions,and construct brand development strategies,so as to better solve various problems in the development of tourism.Starting from the necessity of establishing a brand image of tourist attractions,the connotation of brand image design of tourist attractions is expounded,and the direction of brand design and development of tourist attractions is put forward:first,to create the difference of brand image;second,to create brand information.
作者
郭珺
GUO Jun(Taiyuan Tourism College,Taiyuan,Shanxi 030032,China)
出处
《山东商业职业技术学院学报》
2022年第3期17-20,共4页
Journal of Shandong Institute of Commerce and Technology
基金
2019年山东省职业教育教学改革研究项目成果(2019041)。
关键词
旅游景区
品牌形象
设计开发
tourist attractions
brand image
design and development
作者简介
郭珺(1985-),女,山西太原人,讲师,硕士,研究方向为平面设计、文创产品设计、旅游纪念品设计。
