摘要
标志是企业形象的凝结,也是企业精神的载体与企业文化的寄托。人们在了解企业或者产品时,最初是先通过企业标志来了解的。标志不仅能更好的塑造企业形象,而且能更深层次的获得消费者的认可。企业标志承载着企业形象,也涵盖着相关商品信息,作为传播媒介,标志在设计时应更注重图案与企业形象的关系,促使更多的消费者认识和了解相关企业,不断增加消费者对相关企业的兴趣。
Logo is the condensation of corporate image,the carrier of corporate spirit and the trust of corporate culture.When people learn about a company or a product,they initially learn about it through the corporate logo.The logo not only can better shape the corporate image,but also can obtain the recognition of consumers at a deeper level.As a communication medium,the logo should pay more attention to the relationship between the design and the corporate image,so as to make more consumers know and understand the relevant enterprises and increase their interest in the relevant enterprises.
作者
安春晓
AN Chunxiao(Sifang College of Shijiazhuang Railway University,Shijiazhuang 050000,China;Shijiazhuang Polytechnic Vocational College Shijiazhuang 050000,China)
出处
《西部皮革》
2022年第10期124-127,共4页
West Leather
关键词
标志设计
企业形象
信息性
独特性
辨识度
logo design
corporate image
informativeness
uniqueness
recognizability
作者简介
安春晓(1987.12-),女,汉族,河北石家庄人,石家庄铁道大学四方学院、石家庄理工职业学院在职讲师,研究方向为视觉传达设计,827069123@qq.com。
