摘要
在中华民族文化自信不断增强、中华文化影响力不断提升的背景下,更多的设计者被中国优秀传统文化的魅力吸引,将中国优秀传统文化应用到自己的设计中,此举促进了国潮品牌的建立和发展。当前国潮品牌建设还正处于一个快速上升的发展阶段。文章以传统纹样作为主要的参考元素,探讨当前国潮IP设计与传统文化融合的发展现状,提出将传统纹样应用到国潮IP设计中的具体方法,以期为国潮品牌的发展作参考。
In the context of the continuous enhancement of the cultural confidence of the Chinese nation and the continuous improvement of Chinese cultural influence,more designers are attracted by the charm of Chinese excellent traditional culture and apply Chinese excellent traditional culture to their designs,this move has promoted the the establishment and development of Guochao brand.At present,the brand building of Guochao is still in a stage of rapid development.In order to serve as a reference for the development of the Guochao brand,this paper took traditional patterns as the main reference element,discussedthe current development status of the integration of Guochao IP design and traditional culture,and proposed specific methods to apply traditional patterns to the Guochao IP design.
作者
袁凤
YUAN Feng(Guangzhou Huashang College,Guangzhou 510000,China)
出处
《西部皮革》
2022年第10期109-111,共3页
West Leather
关键词
国潮品牌
IP设计
传统纹样
具体应用
Guochao brand
IP design
traditional patterns
specific application
作者简介
袁凤(1983.10-),女,吉林省人,硕士研究生,讲师,视觉传达专业,研究方向为传统民俗、民艺类,yuanfeng@gdhsc.edu.cn。
