摘要
文化自信是最基本、最深沉、最持久的力量,而高校是文化建设和宣传的重要阵地之一,因此,加强高校校园文化建设显得尤为重要。本文以安徽城市管理职业学院为例,分析了安徽城市管理职业学院在校园文化建设方面存在的问题,进而探讨如何利用CIS理论进行校园文化品牌建设。
Cultural confidence is the most basic, deepest and most enduring strength. Colleges are one of the important positions of cultural construction and publicity,and it is particularly important to strengthen the construction of campus culture. Taking Anhui Vocational College of City Management as an example,this paper analyzes the problems existing in the construction of campus culture in Anhui Vocational College of City Management,and then discusses how to use CIS theory to build campus culture brand.
作者
钱露露
QIAN Lu-lu(Anhui Vocational College Of City Management,Hefei 230011,China)
基金
安徽城市管理职业学院校级人文科研项目(2020rwyb06)。
作者简介
钱露露,女,1991年出生,助教,硕士,研究方向为品牌管理。
