摘要
智媒时代,阅读从传统线性静态的信息内化过程变为信息获取、个性表达、社群交流、认知输出、文本生产等综合复杂过程。阅读群体不再仅仅是信息接收者,更成为数据生产、内容创作和汇聚流量的生产者。文章立足数字劳工理论积淀的最新成果,从数字经济时代的新型劳动观和阅读群体的劳动转型出发,分析智媒时代阅读群体的身份转换,围绕劳动主体、劳动过程和劳动成果三方面,剖析阅读受众劳动现象的关键基点,从阅读群体的身份重识、行为管理和收益维权三个方面,提出正视和保护受众隐形劳动及用户权益的应对之策。
In the era of intelligent media,reading has changed from a traditional linear and static information internalization process to a comprehensive and complex process such as information acquisition,individual expression,community communication,cognitive output,and text production.Reading groups are no longer just information receivers,but also producers of data production,content creation,and traffic converging.Based on the latest achievements in digital labor theory and starting from the new view of labor in the digital economy era,the article analyzes the identity transformation of reading groups in the era of intelligent media and the labor transformation of reading groups as well as the key basic points of the reading audience's labor phenomenon from three aspects:labor subjects,labor processes and labor outcomes.At last,we put forward the countermeasures to face the problems and protect audiences'invisible labor and users'rights as well as interests from three aspects:identity reacquaintance,behavior management and revenue protection.
作者
吴永贵
周小莉
WU Yong-gui;ZHOU Xiao-li(School of Information Management,Wuhan University,Wuhan 430072,China)
出处
《编辑之友》
CSSCI
北大核心
2022年第5期16-22,共7页
Editorial Friend
关键词
数字阅读
阅读群体
劳动现象
应对之策
digital reading
reading group
labor phenomenon
countermeasure
作者简介
吴永贵(1968-),男,安徽枞阳人,武汉大学信息管理学院教授、博士生导师,主要研究方向:近现代出版史、阅读文化与阅读史;通讯作者:周小莉(1994-),女,四川达州人,武汉大学信息管理学院博士研究生,主要研究方向:阅读文化与阅读史、媒介经营与管理。
