摘要
互联网音频产业的迅速崛起,使得用户接收信息方式的偏好发生了深刻改变。移动音频作为以听觉为主导的新型媒介形态,既发挥了重现、记录音频技术的优势,也适应了用户移动化、碎片化收听方式的多元需求。网络音频平台成为有声语言节目的载体,依托平台的主播是内容的生产者和创造者。主播数量的不断壮大及类型的多样化,是网络音频平台提升自身内容竞争力的重要保证。有声语言的多元化表现形式是主播创作的重要途径,因此,在深入考察“声”态环境与音频平台属性的基础上,以主播的有声语言创作策略的建构为研究切入点,通过分析有声语言传播过程的效果以及用户反馈等内容,尝试就音频播音创作的方式和方法的创新提出新思路和看法。
The rapid rise of Internet audio industry has profoundly changed the preference of users to receive information.As a new media form dominated by hearing,mobile audio not only gives play to the advantages of reproducing and recording audio technology,but also meets the diversified needs of users’mobile and fragmented listening methods.As the carrier of audio language programs,the anchor of network audio platform is the producer and creator of content.The growing number of anchors and the diversification of their types are an important guarantee for the network audio platform to improve its content competitiveness.The diversified forms of voice language are an important way of its creation.Therefore,based on the in-depth investigation of the“sound”environment and the attributes of audio platform,this paper starts from the construction of the anchor’s voice language creation strategy,and analyzes the effects of the communication process of voice language and user feedback,attempts to put forward new ideas and views on the innovation of the ways and methods of audio broadcasting creation.
作者
李波
卓倩茹
LI Bo;ZHUO Qianru(Shaanxi University of Science&Technology,Xi'an 710016,China)
出处
《电声技术》
2022年第2期53-55,共3页
Audio Engineering
关键词
“声”态环境
主播
有声语言
“sound”state environment
anchor
sound language
作者简介
李波(1996-),男,硕士在读,研究方向为口语传播、新媒体;卓倩茹(1992-),女,硕士在读,研究方向为口语传播、短视频、直播。
