摘要
随着互联网5G时代的快速崛起,企业宣传片传播形式也从单一的电视等传统平台传播转变为跨平台、多层次的融媒体传播。抖音、快手、视频号等新媒体平台的快速崛起,为企业文化、产品宣传输出提供了前所未有的便捷途径。从传统的“微电影”式宣传片创作到新媒体时代不断更新的“短视频”式宣传片创作的变化,也给企业宣传片创作者带来新的思考。以服装企业龙头之一的海澜之家的短视频宣传作品为例,探究新媒体环境下传统企业宣传片创作的新动力。
With the rapid development of 5G, the dissemination of company propagandas has also changed from a single traditional platform(such as TV) to a cross-platform, multi-level integrated media dissemination. The fast growth of new media platforms such as Tic-tok, Kuaishou, and Channels have provided an unprecedented convenient way for company culture and product promotion. The change of creation from the traditional “microcinema”-style propaganda to the constantly updated “short video”-style in the new media era has also brought new thinking to the creators. Taking the short video propaganda work of HLA, one of the leading apperal company, as an example, it explores the new driving force for the creation of traditional corporate propaganda films in the new media environment.
作者
卞何立
金志泉
BIAN Heli;JIN Zhiquan(Jiangyin Polytechnic College,Jiangyin 214400,China)
出处
《西部皮革》
2022年第6期32-34,共3页
West Leather
关键词
短视频
服装企业
宣传片创作
新媒体
short video
apperal company
propaganda creation
new media
作者简介
卞何立(1986.06-),男,汉族,江苏江阴人,江阴职业技术学院讲师,研究方向:动画、数字媒体,bianheli@qq.com;金志泉(1978.12-),男,汉族,江苏泰兴人,江阴职业技术学院实验师,研究方向为多媒体、数字媒体。
