摘要
目的分析当前智能健身产业“热”的驱动因素,探究其中存在的问题,提出智能健身产业高质量发展策略。方法文献资料法、逻辑分析法等方法。结果与结论健身消费需求升级、人工智能技术突破创新、政府支持引领、社会资本密集投入是当前智能健身产业“热”的驱动因素。重营销轻内容、技术研发不够成熟、过度投资引起投资潮涌、个人数据安全风险是当前智能健身产业“热”存在的问题。为此,重视智能健身内容制作,提高产品实用性;加快人工智能技术研发应用,培养复合型人才;合理利用金融资本,避免投资潮涌;加强公民个人信息保护,健全法律法规监管是智能健身产业高质量发展的有效途径。
Objective Analyze the driving factors of the current intelligent fitness development boom,explores the problems behind it,put forward the high-quality development strategy of intelligent fitness industry.Methods Literature and logical analysis.Results and Conclusion Upgrading of fitness consumption demand,breakthrough and innovation of artificial intelligence technology,support and guidance of government,large amounts of social capital are the driving factors for the current intelligent fitness development boom.Emphasis on marketing over content,immature technology research and development,investment surge caused by excessive investment,personal data security risks are the problems existing in the current intelligent fitness industry.The following are effective ways to develop the intelligent fitness industry with high quality.Paying attention to intelligent fitness content production,improving product practicality.Accelerating the research,development and application of AI technology and train interdisciplinary talents.Making good use of financial capital,avoiding investment surge.Strengthening the protection of citizens'personal information,improving the supervision of laws and regulations.
作者
江艟
刘善球
王艳云
JIANG Chong;LIU Shanqiu;WANG Yanyun(School of Business,Dongguan City College,Dongguan Guangdong,523419;Department of Science and Technology,Dongguan City College,Dongguan Guangdong,523419;Department of Physical Education,Dongguan City College,Dongguan Guangdong,523419)
出处
《湖北体育科技》
2022年第3期217-219,257,共4页
Hubei Sports Science
关键词
智能健身
健身产业
高质量发展
体育产业
intelligent fitness
fitness industry
high-quality development
sports industry
作者简介
江艟(1992-),男,福建福州人,硕士,助教,研究方向:体育管理、服务业经济。
