摘要
新媒体传播环境下,学术期刊的学术运营面临诸多问题,迫切需要提升学术期刊的学术传播能力。随着网红经济的盛行,知识网红为学术期刊的学术运营提供了新的思路,通过对学术传播趋势分析,知识网红对学术期刊的学术传播方面具有引导性。研究发现,利用知识网红的传播优势,能够提升学术期刊学术品牌影响力,有助于提升学术期刊的学术水平,发挥知识网红在市场经营和科普传播中的优势,对提升学术期刊的学术运营与学术传播能力具有重要意义。
Under the new media communication environment,the operation of academic journals faces many challenges,so there is an urgent need to improve the academic communication capabilities of academic journals.With the prevalence of the internet celebrity economy,knowledge internet celebrities have provided new ideas for the operation of academic journals.Based on the analysis of academic dissemination trends,we think knowledge internet celebrities are feasible for the academic dissemination of academic journals.Our study found that the use of the communication advantages of knowledge internet celebrities can enhance the brand influence of academic journals,help improve the level of academic journals.Giving full play of knowledge internet celebrities in market operation and popular science communication is of great significance to improve the academic operation and academic communication ability of academic journals.
作者
周华清
郑骋
王冰云
ZHOU Huaqing;ZHENG Cheng;WANG Bingyun(不详;School of Humanities,Fujian University of Technology,350118,Fuzhou,China)
出处
《编辑学报》
CSSCI
北大核心
2021年第6期667-672,共6页
Acta Editologica
基金
国家社科基金2021年度一般项目(21BXW085)
澳门基金会“澳门文化产业创新生态系统研究”(MF2011)。
关键词
知识网红
学术期刊
学术运营
学术传播
融合出版
knowledge internet celebrities
academic journals
academic operations
academic communication
integrated publishing
作者简介
通信作者:郑骋。
