摘要
伴随着信息技术的飞速进步,互联网行业的飞快崛起,传统媒体的发展正在受到新媒体快速发展的冲击,这对于广播电视来说既是机遇也是挑战。面对这种状况,传统媒体如何突破藩篱,找到适合自己发展的新道路。分析在新媒体冲击下,广播电视面临的危机和挑战,以及在这种形势下广播电视如何寻找新的发展路径。
With the rapid progress of the information technology and the rapid rise of the Internet industry,the development of traditional mainstream media is being impacted by the rapid development of new media,which is both an opportunity and a challenge for the mainstream media.Faced with this situation,traditional media can also break through barriers and find a new path,which is suitable for their own development.This paper analyzes the crisis and challenges faced by broadcasting and TELEVISION under the impact of new media,and how to find a new development path under this situation.
作者
张品元
ZHANG Pinyuan(Shanxi Cloud Media Development Co.,Ltd,Taiyuan 030000,China)
出处
《中国有线电视》
2022年第1期81-83,共3页
China Digital Cable TV
关键词
传播
新媒体
媒体融合
spread
new media
media convergence
作者简介
张品元(1990-),男,初级,主要从事新媒体发展研究,E-mail:hanyi627@163.com。
