摘要
本文立足景德镇国家陶瓷文化传承创新试验区背景,探索作为文创精神核心的中国陶瓷博物馆IP文创思维模式、结合视觉传达构建文创型产品设计思维模式、优化文创产品包装设计思维模式,以及建立景德镇陶瓷主题公园,衍生体验型文创产品思维模式,找到其中的普遍规律,能更好地助力景德镇文化产业发展、服务地域经济发展。
Based on the background of Jingdezhen National Ceramic Culture Inheritance and Innovation Experimental Zone, this article explores the IP literal creation thinking mode of China Ceramic Museum as the core of the spirit of literal creation, constructs thinking mode of the literary product design combined with visual communication, optimizes thinking mode of its packaging design, and establishes Jingdezhen Ceramic Theme Park, derives the thinking mode of its experience-based product and finds the universal laws which can better help Jingdezhen cultural industry development and serve for the regional economic improvement.
作者
胡芳
陈佳立
张志伟
Hu Fang;Chen Jiali;Zhang Zhiwei(Jiangxi Ceramic Arts and Crafts Vocational and Technical College;China Central Academy of Fine Arts;Guangzhou University)
出处
《景德镇陶瓷》
2021年第6期68-70,共3页
Jingdezhen Ceramics
基金
江西省高校人文社会科学研究项目课题:景德镇国家陶瓷文化传承创新试验区背景下“景德镇文创思维模式”探索,项目编号:YS20108。
关键词
景德镇文创
思维模式
探索
Jingdezhen Literal Creation
Thinking Mode
Exploration
