摘要
新时代发展背景下,文旅融合发展成为新的热点,河西走廊是中华文化的重要发源地和丝绸之路上中西文化交汇重要的展示区,也是甘肃文旅融合发展的典型区。通过分析河西走廊丝路文化串联区域一体化发展空间,以及政策叠加等发展优势和发展问题,提出文旅产业要素充分融合,构建多元业态;文旅IP优质内容带动文旅产业发展;“5W+4P”模式联合推广文旅市场等几种发展路径,为文旅融合发展提供案例。
Under the development background of the new era,cultural and tourism integration has become a new development hotspot.Hexi Corridor is an important birthplace of Chinese culture and an important display area for the convergence of Chinese and Western cultures on the Silk Road,and gradually becomes a typical area of cultural and tourism integration development in Gansu.Based on the development advantages and development problems of the Silk Road cultural series in Hexi Corridor,such as regional integration development space and policy superposition,it is proposed that the cultural and tourism industry elements should be fully integrated to construct diversified formats,the high-quality content of cultural and tourism IP should the development of cultural and tourism industry,“5W+4P”mode should jointly promote several development paths such as cultural and tourism market,providing cases for the integrated development of cultural and tourism.
作者
马婷婷
蒲利利
MA Ting-ting;PU Li-li(School of Tourism,Lanzhou University of Arts and Science,Lanzhou 730000,China;School of Resources and the Environment,Lanzhou University,Lanzhou 730000,China)
出处
《兰州文理学院学报（社会科学版）》
2022年第1期95-101,共7页
Journal of Lanzhou University of Arts and Science(Social Science Edition)
基金
兰州文理学院校级杰出青年人才培育计划“旅游大发展背景下河西走廊文化旅游产品创新研究”(2018JCQN007)
甘肃省科技计划项目“丝绸之路(甘肃段)文化景观溯源再现研究”(20CX4ZA084)。
关键词
河西走廊
文旅产业
融合发展
路径
Hexi Corridor
cultural tourism industry
integrative development
path
作者简介
马婷婷(1984-),女,甘肃天水人,兰州文理学院讲师,硕士,主要从事旅游文化及乡村旅游研究。
