摘要
以百度、搜狗和360指数作为我国居民冰雪运动网络关注度的数据来源,对冰雪运动网络关注度的时空特征进行研究.以“冰雪运动”为长尾关键词,借助于5118关键词挖掘工具对搜索引擎和社交平台进行挖掘,通过高频词共现网络矩阵和疑问词关联矩阵对我国居民冰雪运动网络关注度的热点分布进行研究.结果显示:①我国冰雪运动网络关注度具有明显的时间序列变化特征,呈现逐年增加趋势,存在明显季度和月度特征.季节变化、政策影响、重大赛事是影响我国冰雪运动网络关注度的时间序列变化的主要因素.②我国冰雪运动网络关注度在空间上存在明显差异,政策支持、经济发展和人口数量是造成空间差异的主要原因;③我国居民冰雪运动所关注的重点话题集中于校园冰雪运动、冬奥会竞赛和冰雪运动发展3个主要方面;④疑问词搜索内容主要集中在冰雪运动基础理论、我国冰雪运动发展现状、校园冰雪运动普及和推广、群众性冰雪运动普及和推广、竞技冰雪运动域外借鉴和本土发展、冰雪运动相关产业发展、冰雪运动社会性提问和高等院校冰雪运动专业情况等8个方面.
Taking Baidu,Sogou and 360 index as the data sources of Chinese residents’online attention to ice and snow sports,this paper studies the temporal and spatial characteristics of internet attention to ice and snow sports.Taking“ice and snow sports”as the long tail keyword,it mines the search engines and social platforms with the help of 5118 keyword mining tools,and analyzes the spatial characteristics of Chinese residents’online attention to ice and snow sports through high-frequency word co-occurrence network matrix and question word correlation matrix.The hotspot distribution of snow movement network attention is studied.Results show that:①China’s ice and snow sports network attention has obvious time series change characteristics,showing an increasing trend year by year,with obvious quarterly and monthly characteristics.Seasonal change,policy influence and major events are the main factors affecting the time series change of China’s ice and snow sports network attention.②There are obvious differences in space of China’s ice and snow sports network attention policy support,economic development and population are the main reasons for the spatial differences.③The key topics of Chinese residents’ice and snow sports focus on campus ice and snow sports,Winter Olympic Games competition and ice and snow sports development.④The content of query words mainly focuses on eight aspects:the basic theory of ice and snow sports,the development status of ice and snow sports in China,the popularization and promotion of ice and snow sports on campus,the popularization and promotion of mass ice and snow sports,the overseas reference and local development of competitive ice and snow sports,the development of ice and snow sports related industries,the social questions of ice and snow sports,and the professional situation of ice and snow sports in colleges and universities.
作者
冯晓苏
胡顺鼎
FENG Xiaosu;HU Shunding(School of Physical Education, Liaoning Normal University, Dalian 116029, China)
出处
《辽宁师范大学学报（自然科学版）》
CAS
2021年第4期567-576,共10页
Journal of Liaoning Normal University:Natural Science Edition
基金
辽宁省教育厅人文社科青年项目(WQ2020012)。
关键词
冰雪运动
网络关注度
数字媒体
时空特征
内容分析
ice and snow sports
internet attention
digital media
temporal and spatial characteristics
content analysis
作者简介
冯晓苏(1985-),男,山东淄博人,辽宁师范大学讲师,硕士.E-mail:fxs1104@163.com。
