摘要
我国东北地区幅员辽阔、地域资源丰富,得天独厚的地理环境与物产资源孕育了东北独特的地域文化。随着振兴东北战略的不断深入推进,具有地域文化特色的本土包装设计,俨然已成为一张东北地区与外界沟通的重要名片,成为提升东北经济与文化市场活力的重要推手。本文通过剖析东北地域文化特色在本土包装设计中的应用价值,并以实例分析东北地域文化元素在包装设计中的体现,进而提出将地域特色融入本土包装设计中的具体策略,从而更全面、整体地彰显东北地域文化的格调与魅力,更好服务于“东北振兴”大局建设。
Northeast my country has a vast territory and rich regional resources.The unique geographical environment and product resources have nurtured the unique regional culture of the Northeast.With the deepening of the strategy of revitalizing the Northeast,local packaging design with regional and cultural characteristics has become an important business card for communication between Northeast China and the outside world,and an important driving force for enhancing the vitality of the Northeast economy and cultural market.This paper analyzes the application value of Northeast regional cultural characteristics in local packaging design,and uses examples to analyze the reflection of Northeast regional cultural elements in packaging design,and then proposes specific strategies for integrating regional characteristics into local packaging design,so as to be more comprehensive and overall The land highlights the style and charm of the Northeast regional culture,and better serves the overall construction of“Northeast Revitalization”.
作者
安澜
AN Lan(Northeastern University,Shenyang 110819,China)
出处
《鞋类工艺与设计》
2021年第19期35-37,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
东北地域文化
视觉符号
本土包装设计
策略研究
northeast regional culture
visual symbol
local packaging design
strategy research
作者简介
安澜(1998-),女,汉族,江苏徐州人,研究生,主要研究方向为视觉传达设计,1571081832@qq.com。
