摘要
随着现代信息技术的发展,新媒体开始与传统领域呈现出深度融合的趋势。在现代艺术体系中,动漫设计与制作占据着重要地位,具有较强的影响力,特别是对于年轻受众群体来说,其影响范围更加广泛。在新媒体艺术背景下,传统动漫设计与制作也迎来了新的发展机遇,同时也面临新的挑战。因此,充分结合新媒体发展特点及趋势,有针对性地进行动漫设计与制作的创新,对于提升动漫影响力具有重要意义。文章立足于新媒体发展实际,基于艺术设计背景来分析现代网络新媒体的发展趋势,结合动漫设计与制作的实际情况,有针对性地提出优化建议,旨在提升动漫设计与制作综合水平。
With the development of modern information technology,new media began to show a trend of deep integration with traditional fields.In the modern art system,animation design and production occupy an important position and have a strong influence,especially for young audiences.In the context of new media art,traditional animation design and production also ushered in new development opportunities,but also faced new challenges.In this context,fully combined with the development characteristics and trends of new media,targeted animation design and production innovation is of great significance to enhance the influence of animation.Based on the reality of new media development,starting from the background of art design,this paper analyzes the development trend of modern network new media,and puts forward targeted optimization suggestions in combination with the actual situation of animation design and production,in order to improve the comprehensive level of animation design and production.
作者
王玉秋
Wang Yuqiu(Collge of Design and Innovation,Fujian Jiangxia University,Fuzhou 350108.China)
基金
传播学视角下时政类MG动画创作与传播机制研究,福建江夏学院校级社科类项目
“互联网+”背景下福建红色文化题材动漫的创作与传播研究(2020年度省中青年教师教育科研项目[社科类])福建省教育厅。
关键词
新媒体
艺术
动漫设计
动漫制作
new media
art
animation design
animation production
