摘要
文化旅游可以说是文旅融合的重要载体,也是文旅融合的重要展现形式,更是文旅融合进行市场化、经济化运作的样板模式。文化旅游在国内已经成为旅游消费需求中的主要市场发展导向,消费者通过旅游进而满足精神上的需求,同时也丰富了自身的文化底蕴。文化与旅游深度融合,这既是机遇,也是挑战。在文旅融合这一产业发展的背景趋势下,文章从旅顺潜艇博物馆旅游产品发展现状入手,分析了旅顺潜艇博物馆旅游产品发展存在的问题,对其产品创新模式进行初步构建与探究,并针对其出现的问题提出了相应的对策与建议,以期为其旅游产品研发与推广、构建品牌文化提供一定的助力。
Cultural tourism can be said to be an important carrier of cultural tourism integration,an important manifestation of cultural tourism integration,and a model mode of market-oriented and economical operation of cultural tourism integration.Cultural tourism has become the main market development orientation in tourism consumption demand in China.Consumers meet their spiritual needs through tourism,and at the same time enrich their own cultural heritage.The deep integration of culture and tourism is both an opportunity and a challenge.Under the background trend of cultural and tourism integration,this paper starts with the current situation of tourism products development of Lvshun Submarine Force Museum,analyzes the existing problems of tourism products development of Lvshun Submarine Force Museum,and then preliminarily constructs and explores its product innovation mode,and puts forward corresponding countermeasures and suggestions in view of the problems,hoping to provide some help for the research and development and promotion of tourism products and the construction of brand culture.
作者
韩雨芯
曹洪珍
Han Yuxin;Cao Hongzhen(Regional Tourism Research Center,International Business School,Liaoning University of International Business and Economics,Dalian,Liaoning,116052)
出处
《市场周刊》
2021年第12期74-76,共3页
Market Weekly
基金
省级大学生创新创业项目“文旅融合背景下旅顺潜艇博物馆旅游产品创新模式的研究”(项目编号:S202910841026)的支持。
关键词
文旅融合
旅游产品
旅顺潜艇博物馆
体系构建
integration of culture and tourism
tourism products
Lvshun Submarine Force Museum
system construction
作者简介
韩雨芯,女,辽宁大连人,辽宁对外经贸学院学生,研究方向:旅游管理;曹洪珍,女,辽宁大连人,辽宁对外经贸学院教授,研究方向:旅游管理。
