摘要
乡村民宿是海南具有特色的旅游新业态之一,处于起步发展阶段,需要政府提供有力的扶持政策。结合海南乡村民宿产业发展现状与困境,以10个与海南乡村民宿发展密切相关的政策文件为研究样本,运用政策量化分析方法进行分析,结果表明:乡村民宿政策工具分为供给型、需求型和环境型三大类;在使用政策工具时,环境型与供给型使用较多,需求型使用偏少;政策工具的政策目标偏重于民宿产业体系的构建,缺乏对民宿经营体系创建和民宿文化创新的激励。在海南民宿产业由数量扩张走向质量提升之际,政府应进一步优化政策工具结构,补齐政策工具短板,进一步完善政策工具类型。
The village homestay is one of the new business in Hainan,which is also in the initial stage of development,and requires strong support policies from the government.The thesis analyses 10 policy documents closely related to the development of the village homestay,and uses quantitative policy methods to analyses the development path of policies of the village homestay.The results show that policy tools of the village homestay are divided into three categories:the supply-oriented,the demand-oriented and the environmental oriented.Policies of environment-oriented and supply-oriented are applied more,and the demand-oriented is used less.The objective of the policy tools focuses on the construction of the village homestay system,and lack incentives for the establishment of management system of the village homestay and incentives for cultural innovation of the village homestay system.As the village homestay industry in Hainan moves from quantity expansion to quality improvement,the government should further optimize the structure of policy tools,make up for the shortcomings of the policy tools,and improve the types of policy tools.
作者
陈才
曾文龙
赵志峰
CHEN Cai;ZENG Wenlong;ZHAO Zhifeng(School of Tourism,Hainan Normal University,Haikou 571158,China)
出处
《南海学刊》
2021年第4期85-92,共8页
The Journal of South China Sea Studies
基金
国家社会科学基金一般项目(17BJY157)。
关键词
海南
乡村民宿
政策工具
政策分析
Hainan
village homestay
policy tools
policy analysis
作者简介
陈才(1967-),男,辽宁朝阳人,海南师范大学旅游学院教授,博士,研究方向为旅游经济、乡村旅游与休闲农业;曾文龙(2001-),男,江西丰城人,海南师范大学旅游学院2019级本科生,研究方向为旅游管理;通信作者:赵志峰(1981-),男,内蒙古丰镇人,海南师范大学旅游学院副教授,博士,研究方向为乡村旅游与旅游市场营销。
