摘要
大数据技术的出现不仅方便了人们的日常生活,同时也改变各行各业的工作方式。大数据背景下,农产品营销理念发生了极大的转变,在农产品销售竞争日益激烈的环境下,围绕大数据这一新手段开展农产品营销已成为未来的趋势。农产品市场营销是一门实践性较强的课程,在课程教学中如何通过营销的方式提升学生的实践营销技能,是当前高校教学的重难点和急需解决的问题。
The emergence of big data technology not only facilitates people's daily life,but also enters various fields.In the context of big data,the marketing concept of agricultural products has changed greatly.In the environment of increasingly fierce competition in the sales of agricultural products,it has become a future trend to carry out agricultural marketing around big data as a new means.Since agricultural product marketing is a practical course,how to improve students'practical marketing skills through marketing in the course teaching remains an important and difficult problem to be solved in the current university teaching.
出处
《智慧农业导刊》
2021年第13期69-71,共3页
JOURNAL OF SMART AGRICULTURE
基金
广西高等教育本科教学改革工程2018年度立项项目(编号:2018JGB284)
广西高等教育本科教学改革工程2020年度立项项目(编号:2020JGA280)。
关键词
大数据
农产品
营销课程
特征
教学改革
big data
agricultural products
marketing course
characteristics
teaching reform
作者简介
谢利坤(1980-),女,硕士研究生,副教授,研究方向:市场营销。
