摘要
以各省份著名的红色景区为研究对象,借助Python网络爬虫的方法,爬取去哪网、携程网等旅游网站上的在线评论,并利用内容分析法和扎根理论分析游客对红色旅游景区感知的内容和影响游客感知结果的因素。结果表明:(1)游客对红色景区的感知内容主要表现在历史、文化、心理三个方面,其中历史感知包括了人物、时间、事件、物品、场景五个方面。(2)影响游客红色景区感知的因素为个人因素、设施因素、管理因素、外界因素和驱动因素。其中个人因素是内部主观因素;设施因素、管理因素、外界因素和驱动因素是外部客观因素,且表现为三个不同层次。
To study tourists’ perceptions of the historical sites of significance for CPC in different Chinese provinces,the study makes use of Python web crawler to collect tourists’ commentaries or reviews on tour websites such as Qunar and Ctrip.The content analysis method and grounded theory are used to analyze those commentaries in order to find tourists’ perceptions of the red tour destinations and the affecting factors. The results show that:(1)Tourists’ perceptions of the destinations are mainly manifested in three dimensions—history,culture and psychology,and the historical perception includes five aspects: characters,time,events,objects involved and scenes.(2) The factors influencing tourists’ perceptions involve personal factors,facilities factors,management factors,external factors and driving factors. Personal factors are internal subjective factors. Facilities factors,management factors,external factors and driving factors are external objective factors,which fall into three different levels.
作者
吴倩
杨焕焕
WU Qian;YANG Huan-huan(Guizhou University of Finance and Economics,Guiyang,Guizhou,550025,China)
出处
《武汉商学院学报》
2021年第5期5-12,共8页
Journal of Wuhan Business University
基金
2019贵州省教育厅人文社会科学研究重点项目(项目编号:2019zd10)。
关键词
红色景区
游客感知
网络文本数据
内容分析
扎根理论
red tourist destinations
visitor perceptions
online commentaries
Content analysis
Grounded theory
作者简介
吴倩,女,贵州财经大学工商管理学院教授、硕士生导师主要研究方向:旅游文化与经济;杨焕焕,女,贵州财经大学旅游管理专业硕士研究生。主要研究方向:旅游文化。
