摘要
城市户外标语是体现城市特色的重要窗口,对整个城市语言生态的构建具有重大意义。该研究首先按照城市区位论,对郴州市中心城区进行功能分区,选取代表性的区域样本进行田野调查;然后根据统计结果,分析该区域标语在宣传口、呈现载体和呈现方式上的联系和区别;最后基于研究结果,对郴州市中心城区标语的发展提出建设性意见。通过调查研究发现,一条标语的最终呈现,由标语投放地点、宣传口和载体3个因素共同构建;郴州市中心城区的标语发展较为完备,呈现手段也较为现代化;郴州中心城区的标语存在部分单位空间内投放过密、载体呈现形式与投放环境不协调等问题。
Urban outdoor slogans are important windows to reflect the characteristics of the city,which is of great significance to the construction of the language ecology of the whole city.Firstly,according to the urban location theory,the functional zoning of the central urban area of Chenzhou is carried out,and representative regional samples are selected for field investigation;then,according to the statistical results,this paper analyzes the connections and differences of slogans in the publicity mouth,presentation carrier and presentation mode;finally,based on the research results,this paper puts forward constructive suggestions on the development of slogans in the central urban area of Chenzhou.Through investigation and research,it is found that the final presentation of a slogan is constructed by three factors:the place where the slogan is put,the publicity mouth and the carrier;the development of slogans in the central urban area of Chenzhou is relatively complete and the presentation means are relatively modern;there are some problems in the slogans in the central urban area of Chenzhou,such as too dense placement in some unit spaces,uncoordinated carrier presentation form and placement environment,etc.
作者
高梦彤
邓红华
GAO Mengtong;DENG Honghua(School of Literature and Journalism,Xiangnan University,Chenzhou,Hunan Province,423000 China)
出处
《科技资讯》
2021年第30期185-189,共5页
Science & Technology Information
基金
2020年国家级大学生研究性学习和创新性实验计划项目立项资助课题《语言生态视角下湘南城市外观语言调查研究》阶段性研究成果(项目编号:S202010545022)
2019年湖南省语言文字应用研究重点课题《湘南贫困地区推普脱贫攻坚工作研究》阶段性成果(项目编号:XYJ2019GA03)。
关键词
户外标语
标语分类
影响因素
问题及对策
Outdoor slogans
Classification of slogans
Factors
Problems and countermeasures
作者简介
高梦彤(2000-),女,本科在读,研究方向为汉语词汇学;通信作者:邓红华(1974-),女,硕士,教授,研究方向为汉语词汇学、修辞学,E-mail:xnxydhh@163.com。
