摘要
针对当前皮革制品企业发展电商过程中所面临的困境进行剖析,结合皮革制品企业发展电商面临的困境提出相应的对策,具体体现在培养高层次复合型电商人才,优化电子商务贸易平台,提升物流专业服务水平,创新皮革制品电子商务模式4个方面.旨在推动皮革制品企业转型升级,解决企业现有问题,为乡村振兴背景下的皮革制品发展电商路径贡献力量.
The difficulties faced by leather products enterprises in the process of developing e-commerce were analyzed.The corresponding countermeasures in combination with the difficulties faced by leather products enterprises in developing e-commerce were put forward, which are embodied in four aspects of cultivating high-level composite e-commerce talents, optimizing e-commerce trade platform, improving logistics professional service level and innovating leather products e-commerce mode.It aims to promote the transformation and upgrading of leather products enterprises, solve the existing problems of enterprises, and contribute to the development of e-commerce path of leather products under the background of rural revitalization.
作者
王袁媛
WANG Yuanyuan(Xi'an Peihua University,Xi'an 710125,China)
出处
《中国皮革》
CAS
2021年第11期130-133,共4页
China Leather
基金
西安市2021年度社会科学规划基金项目(GL22)。
关键词
乡村振兴
皮革制品
电子商务
创新模式
rural revitalization
leather products
e-commerce
innovative models
作者简介
王袁媛(1973-),女,硕士,副教授,64789178@qq.com。
