摘要
从文化产业的角度来看,国产动漫数字版权运营存在着动漫内容IP和形象IP特色不足、运营手法单一、跨界融合不充分等问题。国产动漫的版权价值主要体现在动漫内容IP和动漫形象IP的版权核心价值的多次开发,动漫的内容和形象的多元化和个性化特色是动漫版权运营的重要基础,动漫IP的全方位多层次开发既是动漫产业的工业化生产的必然趋势,也是全球化背景下的国产动漫“走出去”的必由之路。动漫文化产业链的宽度和厚度的问题要通过数字技术下的多层次动漫衍生品,以及网络传播基础上的动漫跨界融合的方式加以解决。
Disadvantages such as insufficient characteristics of animation content IP and image IP,single operation methods,and insufficient cross-border integration have been gradually developed from the perspective of the cultural industry.The diversified and personalized characteristics of animation content and image are an important basis for the operation of animation copyright.The all-round and multi-level development of animation IP is not only the inevitable trend of industrial production of animation industry,but also the only way for domestic animation to“Go to the World”under the background of globalization.The problem of the width and thickness of the animation culture industry chain should be solved through multi-level animation derivatives under digital technology and the cross-border integration of animation based on network communication.
作者
武艳芹
WU Yan-qin(Department of Editorial,Journal of Suzhou University,Suzhou,234000,Anhui)
出处
《蚌埠学院学报》
2021年第6期28-32,共5页
Journal of Bengbu University
关键词
国产动漫
版权IP
文化产业链
动漫衍生品
domestic animation
IP rights
cultural industry chain
anime derivative products
作者简介
武艳芹(1970-),女,安徽宿州人,副研究员。E-mail:szxywyq123@163.com。
