摘要
5G时代的到来加速了我国数字化经济的转型,农产品线上线下融合发展已经成为一种必然趋势。农业作为我国一项重要的基础性产业,在促进农民增收、推动乡村振兴中起着关键性的作用。文章通过对"互联网+"背景下贵州省茶产业的营销现状和问题进行分析,针对性地提出了相关建议,为贵州省茶产业的发展提供参考。
The arrival of the 5 G era has accelerated the transformation of China’s digital economy, and the online and offline integration of agricultural products has become an inevitable trend. As an important basic industry in China, agriculture plays a key role in increasing farmers’ income and promoting rural revitalization. Based on the analysis of the current marketing situation and problems of tea industry in Guizhou province under the background of“internet plus”, this paper puts forward relevant suggestions to provide reference for the development of tea industry in Guizhou province.
作者
魏梦琴
张勇
WEI Mengqin;ZHANG Yong(School of Management,Guizhou University,Guiyang 550025,China)
出处
《物流科技》
2021年第11期45-46,53,共3页
Logistics Sci-Tech
关键词
互联网+
贵州茶产业
营销策略
internet+
tea industry in Guizhou
marketing strategy
作者简介
魏梦琴(1997-),女,四川眉山人,贵州大学管理学院硕士研究生,研究方向:市场营销;张勇(1966-),男,河北定州人,贵州大学管理学院,教授,研究方向:创新管理、市场营销。
