摘要
[目的/意义]探析影响社会化媒体信息评论与转发的变量及其作用路径;建构社会化媒体信息再传播影响机制的理论模型。[过程/方法]选取转发和评论行为作为社会化媒体信息再传播的主要方式;从信源、内容、卷入度三方面考虑信息再传播的影响因素;通过对国内主要社会化媒体使用者进行问卷调查,并从传播学和社会心理学视角出发,构建社会化媒体信息再传播的影响因素模型,探讨卷入度的调节作用;构建结构方程验证模型。[结果/结论]除了信源知名度和内容信息量对转发行为影响不显著之外,社会化媒体信源的知名度、信任感,内容的信息量、代入感和趣味性以及用户的卷入度均对信息再传播起到重要的作用。同时,信源知名度对用户转发的影响受到卷入度的负向调节。
[Purpose/Significance]This paper analyzes the variables that affect the social media information review and forwarding and their path of action,and constructs a theoretical model of the influence mechanism of social media information re-dissemination.[Method/Progress]Firstly,forwarding and comment behavior were selected as the main way of social media information re-dissemination;Secondly,influencing factors of information re-dissemination were considered from three aspects of information source,content and involvement;Thirdly,through the questionnaire survey of major domestic social media users,and from the perspective of communication and social psychology,the influencing factor model of social media information re-dissemination was built,and the involvement degree was discussed;Finally,structural equation model was constructed to verify the model.[Result/Conclusion]The research findings showed that,in addition to the popularity of content sources amount of information on forwarding behavior was not significant,The popularity and trust of social media content sources,the amount of information,the immersion and interest,and the involvement of users played an important role in the user's re-dissemination behavior.At the same time,the influence of source popularity on forwarding was negatively regulated by the involvement.
作者
付宏
罗湘莹
杜智涛
李辉
Fu Hong;Luo Xiangying;Du Zhitao;Li Hui(Science and Technology Think Tank Hub,Beijing Academy of Science and Technology,Beijing 100044,China;School of Journalism and Communication,University of Chinese Academy of Social Sciences,Beijing 102488,China;Science and Technolgy Intelligence Institute,Beijing Academy of Science and Technology,Beijing 100044,China)
出处
《现代情报》
CSSCI
2021年第11期31-42,共12页
Journal of Modern Information
基金
2020年国家社会科学基金国家应急管理体系建设研究专项“重大突发事件中知识传播对社会共识的作用机制研究”(项目编号:20VYJ014)
中国社会科学院马克思主义理论学科建设与理论研究工程项目“新时代网络舆论的形成机制与治理模式研究”(项目编号:2018mgczd002)。
关键词
社会化媒体
信息
再传播
内容
信源
卷入度
social media
information
re-dissemination
content
source
involvement
作者简介
付宏(1976-),男,研究员,博士,研究方向:科技情报,网络信息分析;罗湘莹(1995-),女,硕士研究生,研究方向:网络传播与新媒体;杜智涛(1977-),男,教授,博士,研究方向:网络传播与新媒体;通讯作者:李辉(1975-),女,研究员,硕士,研究方向:科技情报,安全情报。
