摘要
论文从中小企业分销渠道的结构、功能分类入手,详细描述了中小企业电子分销发展历程。针对品牌弱推力、物流能力与分销网络点不匹配这两大具体问题,论文给出了中小企业分销渠道管理的创新对策,这对中小企业的营销发展工作起到了一定的作用。
Starting with the structure and function classification of the distribution channels of small and medium-sized enterprises,the paper describes the development process of electronic distribution of small and medium-sized enterprises in detail.In view of the specific problems of weak thrust of brand,mismatch between logistics capability and distribution network points,the paper gives innovative countermeasures of distribution channel management of small and medium-sized enterprises,which plays a certain role in the marketing development of small and medium-sized enterprises.
作者
金静
JIN Jing(SAP(SAP China),Beijing 100138,China)
出处
《中小企业管理与科技》
2021年第31期16-18,共3页
Management & Technology of SME
关键词
中小企业
分销
渠道管理
渠道控制
small and medium-sized enterprises
distribution
channel management
channel control
作者简介
金静(1973-),女,吉林浑江人,朝鲜族,从事渠道管理、招募以及激励研究。
