摘要
近年来,森林旅游方兴未艾,国有林场以其丰富的森林资源在这一领域具有独特优势。为科学地制定森林旅游发展战略,以湖北省太子山国有林场为例,利用可行性分析模型(SWOT-AHP)全面分析了该林场的森林旅游发展的优势(Strength)、劣势(Weakness)、机遇(Opportunity)和挑战(Threat)。结果表明:太子山国有林场应采取增长型发展战略(OS战略),即紧紧依托丰富的自然资源、优越的旅游区位、较高素养的从业人员和良好的对外合作机制等内部优势,牢牢抓住国家和各级政府的大力扶持以及居民消费升级带来的外部机遇。并据此提出了创新品牌建设、加强青年人才培养、完善基础设施、优化管理与宣传等发展建议,以期对当地林业可持续发展以及国有林场综合价值的进一步挖掘提供参考。
In recent years, the development of forest tourism is in the ascendant. In order to scientifically formulate its forest tourism development strategies, the study took the Taizi mountain state-owned forest farm in Hubei Province as an example, and utilized the feasibility analysis method of SWOT-AHP model to comprehensively analyze the Strength,Weakness, Opportunity and Threat of the forest farm’s tourism development. The results show that: the Taizi mountain state-owned forest farm should adopt the growth oriented development strategy of coexistence of opportunity and strength(OS strategy), that is, relying on the internal advantages of rich natural resources, superior tourism location, high-quality employees and good foreign cooperation mechanism, and firmly grasping the external opportunities brought by the strong support of the state and governments at all levels and the upgrading of residents’ consumption. Based on this, some countermeasures and suggestions, such as optimizing brand construction, strengthening the training of young talents,improving infrastructure, optimizing management and publicity were put forward, so that to provide a reference for the sustainable development of local forestry and the further excavation of the comprehensive value of state-owned forest farms.
作者
吴成亮
严茂林
周毅
周晓亮
张洋
WU Cheng-liang;YAN Mao-lin;ZHOU Yi;ZHOU Xiao-liang;ZHANG Yang(School of Economics and Management,Beijing Forestry University,Beijing 10083;School of Ecology and Nature Conservation,Beijing Forestry University,Beijing 10083)
出处
《科技促进发展》
2021年第5期999-1006,共8页
Science & Technology for Development
作者简介
吴成亮,副教授,研究方向:林业经济、农业经济;通讯作者:张洋,副教授,研究方向:环境经济学与房地产金融。
