摘要
品牌服装产品的设计开发是一项涉及面广、耗时较长的系统性工程,需要兼顾到品牌形象与产品风格塑造、企业利润实现以及组织运营效率等诸多因素的各个方面。随着市场经济的高速发展,服装品牌的更新迭代节奏加快,市场竞争日益激烈。好的创意和优质的产品是服装企业和品牌赢得利润的关键。如何将前瞻的、创造性的设计概念与市场及消费者需求有效衔接,如何将产品设计的科学性、艺术性和商业性有效衔接,服装产品设计策划正是运用产品设计思维来解答创意、产品和效益的相关问题。
The design and development of branded apparel products is a systematic project involving a wide range of areas and a long process.It is necessary to take into account various aspects such as the shaping of brand image and product style,the realization of corporate profits,and the efficiency of organizational operations.With the rapid development of the market economy,the renewal and iteration of fashion brands has accelerated,and market competition has become increasingly fierce.Good design and high-quality products are the key to the profitability of fashion companies and brands.How to effectively connect creative design concepts with the needs of the market and consumers,and How to effectively connect the scientificity,artistry and commerciality of product design?Fashion design planning is to use product design thinking to solve the problems of creativity,product and Benefit issue.
出处
《服装设计师》
2021年第10期140-145,共6页
Fashion China
关键词
服装设计
创意
设计策划
设计思维
Fashion design
Creative design
Design planning
Design thinking
作者简介
万岚:北京服装学院服装艺术与工程学院讲师,德国特里尔应用科技大学访问学者。研究方向:服装产品策划与设计。
