摘要
为更好地满足公众多元的精神文化需求,南京博物院基于分众服务理念建立了智慧服务系统。在为公众提供便捷服务的同时,结合常规性观众调查工作,创新调查方式,从观众的特征、行为和满意度三个方面来了解观众。观众的反馈信息验证了南京博物院“分众化服务”的可行性,提升了服务质量,为南京博物院的可持续发展提供了源源不断的动力。
In order to better meet the diverse spiritual and cultural needs of the public,Nanjing Museum has established a smart service system based on the concept of demassification.While providing convenient services to the public,it combines regular audience survey andinnovates new methods to understand the audience from the three aspects of audience characteristics,behavior and satisfaction degree.The feedback from the audience has verified that the demassificationof services is not only feasible but alsopromotesits service quality and providecontinuous impetus for its sustainable development.
作者
郑晶
ZHENG Jing(Nanjing Museum)
出处
《科学教育与博物馆》
2021年第4期278-284,共7页
Science Education and Museums
关键词
分众化服务
观众调查
南京博物院
demassification of services
audience survey
Nanjing Museum
作者简介
郑晶(1978-),女,副研究馆员,主要研究方向为博物馆学、博物馆社会教育,E-mail:1035631577@qq.com。
