摘要
以兴起的“网红”城市为关注对象,探索城市品牌识别系统中的“城市标志”策略研究。介于城市标志所囊括的城市象征性标识,及其所依托的实物类城市景观性标志和城市文化性标志,探究城市“网红”元素即反映了城市标志从象征性标识逐步向景观性标志和文化性标志的深化发展过程。通过对城市LOGO溯源至市徽发展的详细回顾,系统总结城市象征性标识背后逐步商业化、开放式的发展趋势,及其展现的城市景观性标志和文化性标志。确定景观性标志和文化性标志在城市标志发展空间中的合理性和重要性。
This research focuses on the rising"net celebrity"cities,and traces the"city logo"strategy research in the brand recognition system of cities.Between the symbolic signs of the city contained in the signs of the city,and the physical city landscape signs and cultural signs on which it depends,exploring the elements of the city's"net celebrity"reflects the gradual transformation of city signs from symbolic signs to landscape signs and the deepening development process of cultural symbols.Through a detailed review of the city's LOGO traceability to the development of the city emblem,it systematically summarizes the gradual commercialization and open development trend behind the city's symbolic signs,as well as the city's landscape and cultural signs.Determing the rationality and importance of landscape signs and cultural signs in the development space of urban signs.
作者
石凤玲
SHI Feng-ling(School of Tourism,Hainan Normal University,Haikou,Hainan,571158)
作者简介
石凤玲(1981-),女,海南师范大学旅游学院副教授,博士。E-mail:273811249@qq.com。
