摘要
在2020年至今这一特殊时期,广电行业特别是地方广电都在艰难探索转型之路,行业上下在进行融媒体建设,5G融入、4K甚至8K也提到议程……但在节目形态、技术手段方面的探索,并没有达到引领受众媒体消费的预期效果。在前沿信息技术创新应用的背景以及融合创新大的发展趋势下,地方广电如何快速捕捉新技术动向、把握融媒体传播规律、适应媒体变化,是地方广电迫在眉睫的任务,是地方广电展现新气象、实现新作为的工作重点。
In this special period since last year, the broadcasting industry, especially the local broadcasting industry, is struggling to find a way to transform. The industry is carrying out the construction of integrated media, 5 G integration, 4 K and even 8 K are also mentioned in the agenda. However, the exploration of program form and technical means does not seem to achieve the expected effect of leading the audience’s media consumption. Under the background of innovation and application of cutting-edge information technology and the development trend of integration and innovation, how to quickly capture the trend of new technology, grasp the law of media transmission and adapt to the changes of media is an urgent task for local radio and television, and is the focus of local radio and television to show the new atmosphere and realize the new act.
作者
殷守龙
YIN Shoulong(Yantai Radio and TV station,Yantai 264003,China)
出处
《中国有线电视》
2021年第8期826-828,共3页
China Digital Cable TV
关键词
地方广电
融媒体
5G传输
制播成本
local radio and television
integrated media
5G transmission
production and broadcast costs
作者简介
殷守龙(1972-),男,高级工程师,主要从事广播电视工程工作,E-mail:40378007@qq.com。
