摘要
通过综合考虑回收情形与定价策略,建立一个两阶段供应链模型来对制造商的定价与质量提升决策加以研究。结果表明:在制造商处于被动地位的情形下,动态定价策略对制造商而言总是最优的选择,同时,最优价格取决于产品的质量提升水平。当考虑环境绩效时,由于回收活动同时受到产品价格和质量的影响,它们彼此最终平衡的结果并不一定为最优。最后,当制造商换代产品的折扣率通过价格效应影响到回收活动时,这种经济与环境之间的矛盾将被放大。
By combining return type and pricing policy,we formulate a two period model in which a manufacturer invests in quality improvements and sets the product prices over time.Our results show that when consumers passively return old product versions,the manufacturer should always update its pricing strategies according to the quality improvements.If the manufacturer can choose between a market in which consumer returns are passive or active,it decides according to how quality impacts the returns:When the consumers’willingness to return according to the quality effect is negligible,the manufacturer prefers to work in a market with passive attitudes towards returns.While the choice of updating the price is always dominant from an economic point of view,it turns out to be suboptimal from an environmental perspective when the effects of quality and price on returns are balanced.When the price effect on returns also depends on the discount granted to consumers,then the discrepancy between economic and environmental returns is amplified.
作者
何军霞
He Junxia(Nanjing University of Finance&Economics,Nanjing,Jiangsu,210023)
出处
《市场周刊》
2021年第7期18-21,共4页
Market Weekly
基金
国家自然科学基金资助项目(项目编号:71501060、71502049)
江苏省研究生科研创新计划资助项目(项目编号:KYCX19_1432)。
关键词
产品回收
质量改进
定价决策
回收率
两阶段模型
product collection
quality improvements
price
return rate
two-period model
作者简介
何军霞,女,甘肃天水人,南京财经大学管理科学与工程学院硕士研究生,研究方向:物流与供应链管理。
