摘要
在当前的社会背景下,人们对红色文化的关注程度逐渐提升,而造成这种结果产生的原因,除了国家和政府方面的引导之外,还有人们内心深处的爱国情怀。为此文章以东莞红色文化元素的文化产品设计为切入点,简要阐述了红色文化及文创产品的内涵,并分析了东莞红色文创产品设计的现状,最后基于实际设计的需求,分别从红色文化研究、本土文化研究、红色文化挖掘、社会市场关注以及信息技术研究等五个方面,提出东莞红色文化元素融入文创产品设计的策略,期待能够对相关从业人员有所启发。
in the current social background,people’s attention to red culture is gradually increasing,and the reasons for this result are not only the guidance of the state and the government,but also people’s deep patriotism.Therefore,this paper takes the cultural product design of red cultural elements in Dongguan as the breakthrough point,briefly expounds the connotation of red culture and cultural and creative products,and analyzes the current situation of red cultural and creative product design in Dongguan.Finally,based on the actual design needs,it discusses the red culture research,local culture research,red culture mining,social market attention and information technology research,Put forward the strategy of Dongguan red cultural elements into cultural and creative product design,expect to inspire the relevant practitioners.
作者
邱丽平
QIU Liping(School of creative design,city college,Dongguan University of technology,Dongguan 523419,China)
出处
《鞋类工艺与设计》
2021年第9期30-33,共4页
SHOES TECHNOLOGY AND DESIGN
基金
2019年广东省教育厅普通高校创新人才类项目(项目编号2019WQNCX152)。
关键词
东莞
红色文化元素
文创产品设计
Dongguan
Red cultural elements
Cultural and creative product design
作者简介
邱丽平(1984.07-),女,汉,黑龙江齐齐哈尔人,硕士研究生,讲师,主要研究方向为视觉传达设计,234156712@qq.com。
