摘要
阜城剪纸文化品牌内涵提升应遵循以设计思维为导向,以地域文化源点、品牌定位、剪纸人才培育为着力点;通过剪纸文创产品设计、整合营销、共创数字平台建立阜城剪纸文化品牌推广路径。通过提升剪纸文化内涵,聚焦剪纸文创产品推广信息反馈,打造阜城剪纸文化品牌,使阜城剪纸非遗文化得以永续发展。
The promotion of the brand connotation of Fucheng paper-cut culture should follow the design thinking as the guide,and the strategy of geographical cultural origin,brand positioning,and paper-cut talent cultivation as the focus.The way of promoting Fucheng paper-cut culture brand was formed through paper-cut cultural and creative product design,integrated marketing,and co-creation of digital platforms,etc..The path of enhancing the cultural connotation of paper-cutting culture,focusing on the feedback of the promotion of paper-cutting cultural and creative products,and jointly building the Fucheng paper-cutting cultural brand was taken to realize the sustainable development of the paper-cutting intangible cultural heritage.
作者
申献双
SHEN Xianshuang(College of Art,Hengshui University,Hengshui,Hebei 053000,China)
出处
《衡水学院学报》
2021年第4期67-71,共5页
Journal of Hengshui University
基金
衡水学院校级课题资助项目(2020SK01)。
关键词
阜城
剪纸文化
非物质文化遗产
文创设计
Fucheng County
paper-cut culture
intangible cultural heritage
Cultural and creative design
作者简介
申献双(1980-),女,河北宁晋人,讲师。
