摘要
文旅融合的高速发展,使得市场竞争日益激烈,针对广西旅游地区食品包装设计同质化、包装材料、IP意识薄弱等现象问题进行剖析,以广西地域文化为切入点,对广西地域文化设计元素进行归类分析,从自然景观、民族元素、IP形象、“广西好故事”角度入手,阐述地域文化元素融入广西旅游食品包装设计中的策略方式。提出文旅融合语境下,将地域文化元素融入到食品包装设计中,不仅有助于树立包装品牌形象、传递民族精神及乡土情怀,而且助于推动旅游地区的市场经济,为旅游地区食品包装创新设计提供有益的参考。
The high-speed development of cultural tourism fusion makes the market competition increasingly fierce,analyze the problems of the phenomenon of homogenization of food packaging design,packaging materials and weak IP awareness in Guangxi tourism area,take Guangxi regional culture as the entry point,categorize and analyze Guangxi regional culture design elements,from natural landscape,ethnic elements,IP image,“Guangxi good story Starting from the perspective of“Guangxi good story”,the strategic way of integrating regional cultural elements into Guangxi tourism food packaging design is elaborated.It is proposed that the integration of regional cultural elements into food packaging design under the context of cultural tourism integration not only helps to establish packaging brand image,convey national spirit and local sentiment,but also helps to promote the market economy of tourist areas,and provides useful reference for the innovative design of food packaging in tourist areas.
作者
陆培培
LU Pei-pei(Xiangsihu College of Guangxi University for Nationalities,Nanning Guangxi 530000,China)
出处
《绿色包装》
2021年第5期70-74,共5页
Green Packaging
基金
广西民族大学相思湖学院2021年度院级科研立项项目“文旅融合背景下地域文化融入广西旅游食品包装设计的策略研究”的研究成果(2020XJKY16)
2021年度广西高校中青年教师科研基础能力提升项目(2021KY1608)。
关键词
文旅融合
地域文化
食品包装
设计
cultural tourism integration
regional culture
food packaging
design
作者简介
陆培培(1984-),女(汉族),广西桂林人,广西民族大学相思湖学院,讲师,研究生学历,硕士学位,研究方向:数字媒体艺术,视觉传达设计。
