摘要
文章对图像中所蕴含的乡愁情结进行分析,以此理解人们在乡愁意识主导下所形成的图像诠释行为,进而探讨乡愁作为一种旅游需要所对应的景观形态特征。研究发现,乡愁可以呈现为一种景观形态,具有可感知的景观特征,并综合体现为具身状态下多感官的情境化体验对象。对图片资料的内容分析表明,乡愁具有色彩倾向,总体上呈现出对那些能够铭刻过往记忆的色彩的追求;从物象上看,表征乡愁的物象多以景物为主体,器物和人物为陪体。其中,自然景物多为水域景物和生物景物,生物景物以家养动物为主;人文景物以古村、老城景物为主体;器物中用以作为乡愁表征的主要是一些颇具地方性特征的用具类器物。同时,该研究还表明,人们心目中的“乡愁”景观具有个体建构特征,可划分为“共相乡愁”与“异相乡愁”两种类型,两种不同的乡愁景观是由于立场不同而造成的景观解读差异,这一点充分体现了基于体验视角的旅游景观打造和解读的辩证法。最后,该研究得出这样的结论:旅游世界中为旅游者所凝视的乡愁景观是一处“似我非我”的旧时光、老地方,它与曾经的自我相联系。在此基础上,文章归纳出6类乡愁景观,并依从符号学理论中的明示、暗示和喻示分析框架,形成了乡愁景观与旅游情境中的“信息”“氛围”和“情感”3个符号诠释范畴之间的对接。
This study analyzed nostalgia complex in images in order to get an understanding of image interpretation behavior formed by people under the guidance of the nostalgia,and explored landscape morphological features corresponding to nostalgia as a tourist need.It found that:nostalgia can be presented as a form of landscape with perceptible landscape characteristics,and comprehensively embodied as a multi-sensory contextual experience object in an embodied state;nostalgia,with a color tendency,generally shows the pursuit of those colors that can engrave past memories;the objects that characterize nostalgia mostly take the scenery as the main body,and the utensils and characters as the companions from objects perspective,among which natural sceneries are mostly water sceneries and biological sceneries;biological sceneries are mainly domestic animals;humanities sceneries are mainly composed of ancient villages and old city sceneries;and utensils used as nostalgia symbols are mainly utensils with local characteristics utensils.The results also show that:nostalgia landscapes in people’s minds have the characteristics of individual construction,which run in two types(common-appearance nostalgia and different-appearance nostalgia)caused by differing landscape interpretations due to different positions fully reflecting the dialectics of tourism landscape creation and interpretation based on the perspective of an experience.It concluded that nostalgic landscape gazed at by tourists in the tourism world is a“looks like me but not me”old time and old place connected with a former self.On this conclusion,the authors summarized six types of nostalgic landscapes and formed a butt to butt connection between nostalgic landscapes and the three information interpretation categories,namely information,emotion and atmosphere in tourism context by complying with the indicate,hint and metaphor analysis framework of the Semiotic Theory.
作者
谢彦君
于佳
王丹平
陈枫
XIE Yanjun;YU Jia;WANG Danping;CHEN Feng(College of Tourism,Hainan University,Haikou 570228,China;Tourist Experience Research and Design Center,Hainan University,Haikou 570228,China;College of Tourism and Hotel Management,Dongbei University of Finance&Economics,Dalian 116025,China)
出处
《旅游科学》
CSSCI
北大核心
2021年第1期1-22,共22页
Tourism Science
基金
国家自然科学基金项目“旅游场中的仪式:地方性视角的西藏民族文化旅游体验研究”(41771165)
国家自然科学基金项目“海南自由贸易港国际旅游消费中心建设路径”(72041027)
海南大学科研基金资助项目“旅游体验研究与体验品设计:以海南国际旅游消费中心建设为导向”(kyqdsk 1901)。
关键词
旅游
乡愁景观
异相乡愁
共相乡愁
旅游体验
tourism
nostalgic landscape
different-appearance nostalgia
common-appearance nostalgia
tourist experience
作者简介
谢彦君(1960-),男,博士,海南大学旅游学院教授,博导,研究方向为旅游基础理论、旅游研究方法、旅游体验研究,E-mail:xieyanjun2002@126.com;通讯作者:于佳(1988-),女,东北财经大学旅游与酒店管理学院博士生,研究方向为旅游体验和乡村旅游研究,E-mail:1121400362@qq.com;王丹平(1994-),女,海南大学旅游学院博士生,研究方向为民族村落旅游体验;陈枫(1996-),女,海南大学旅游学院硕士生。
