摘要
通过文献资料、专家访谈等研究方法对我国健身休闲服务O2O模式应用状况进行分析,探究其应用历程。研究发现,健身休闲服务O2O模式应用的表现形式分为场馆预定、运动社交、运动数据记录及运动教学四种,每个功能均有其特色表现形式。但是发展至今,仍面临基础功能障碍、服务障碍、监管障碍三个方面的问题;我国健身休闲服务O2O模式应用应在技术提升、经营策略、法制跟进方面进行优化。
This paper analyzes China's fitness and leisure service O2O model's application status through research methods such as literature and expert interviews and explores its application history.The study found that fitness and leisure service O2O mode applications performance is divide into four types:venue booking,sports social,sports data recording and sports teaching.Each function has its unique performance form.But so far,it still faces three problems:primaiy functional obstacles,service obstacles,and regulatory obstacles.The author reckons they should optimize the application of China's fitness and leisure service O2O model in terms of technology upgrade,business strategy,and legal follow-up.
作者
胡岩
HU Yan(Hangzhou No.2 High School Qianjiang, Hangzhou 311200, China)
出处
《浙江体育科学》
2021年第2期11-17,共7页
Zhejiang Sport Science
关键词
健身休闲服务
O2O模式
表现形式
应用
fitness and leisure services
O2O model
manifestations
application
作者简介
胡岩(1995-),女,江苏连云港人,硕士研究生,研究方向:体育产业.
