摘要
文化是旅游的灵魂,旅游是文化的重要载体。随着人们生活水平和人文素养的提升,全域旅游的深化发展需要告别拼盘式的文旅结合或文旅融合,代之以全域文化来滋养和提升全域旅游:以挖掘文化内涵推升旅游层次与品质,以塑造文化价值开拓旅游的视阈与天地,以创新文化形态丰富旅游的样式与业态,以拓展文化功能激活旅游的存量与流量。遵循这一思路实现产业融合,旅游产业的发展应以强化顶层设计来勾勒文化意蕴,以完善配套设施来实现文化功能,以打造特色品牌来彰显文化内涵,以做好营销策划来传播文化魅力,进而实现旅游活动从景观消费到情感体验、从景区观光到文化熏陶的跃升,旅游产业从门票经济到休闲经济、从单一产业到多元发展的演化。以全域文化来滋养和提升全域旅游产业,有助于国家文化战略与旅游战略的深化。
Culture is the soul of tourism,and tourism is an important carrier of culture.With the improvement of people’s living standards and humanistic literacy,the deepening development of region-covering tourism needs to bid farewell to the hodgepodge of cultural and tourism integration/cultural and tourism fusion,and replaces it with all-rouond culture to nourish and enhance region-covering tourism:taping cultural connotations to promote tourism quality,shaping the cultural value to extend the longitude and latitude of tourism,enriching tourism styles and formats to innovate cultural forms,and expanding the cultural function to activate the stock and flow of tourism.Following this approach to achieve industrial integration,the development of the tourism industry should be reinforced by strengthening top-level design to outline cultural connotations,improving supporting facilities to achieve cultural functions,creating characteristic brands to highlight cultural connotations,marketing planning to spread cultural charm,and then realize the evolution of tourism industry from landscape consumption to emotional experience,from scenic sightseeing to cultural influence,from ticket economy to leisure economy,from single industry to diversified development.To nourish and enhance the region-covering tourism industry with all-round culture will help deepen the national cultural strategy and tourism strategy.
作者
张明之
陈鑫
ZHANG Ming-zhi;CHEN Xin(School of Politics,The National Defense University of the PLA,Shanghai 200433,China)
出处
《经济问题》
CSSCI
北大核心
2021年第1期112-118,共7页
On Economic Problems
关键词
全域文化
全域旅游
产业融合
文化价值型旅游
all-round culture
region-covering tourism
industrial integration
cultural value tourism
作者简介
张明之,经济学博士,国防大学政治学院教授、博士研究生导师,研究方向:发展经济学、产业经济学;陈鑫,法学博士,国防大学政治学院科研学术处参谋、讲师,研究方向:发展经济学、产北经济学。
