摘要
1 Introduction and main contribution Social e-commerce is a new form of modern e-commerce.It relies on information to exchange goods or services.Con-sumers create,disseminate and receive information to search for products,get recommendations,and interact with other consumers[1].The key challenge in analyzing purchasing behavior on social e-commerce is to understand the law of information dissemination among consumers.Nevertheless,there are few studies on social e-commerce.
基金
supported by the National Natu-ral Science Foundation of China(Grant Nos.U1836206,91646120,and 61572469)
supported by Beiing Social Science Foundation(17GLC066).
作者简介
Junjie LV,E-mail:lvjj@th.btbu.edu.cn。
