摘要
针对近年中国蜂蜜进口量价齐升,进口单价为同期世界均价6倍的现象,利用UNcomtrade数据和中国海关进出口数据对中国蜂蜜的进口情况和特征进行了分析,并结合国家蜂产业技术体系经济岗位课题组蜂蜜市场价格典型调查数据,对中国市场上的进口蜂蜜价格分布进行特征总结和比较,探讨进口特征成因及其影响。文章认为进口蜂蜜仅占我国蜂蜜消费量的0.85%,不会对中国蜂产业造成冲击,但进口蜂蜜与国产蜂蜜的平均价格差从2013年的204元·kg^-1扩大至2019年的1053.4元·kg^-1,会对消费者产生心理预设,进而影响其选择和偏好。中国应借鉴新西兰等国蜂产品营销经验,挑选中国具有显著竞争优势和品质特色的蜂蜜,以稳定理化指标作为基础,构建单花蜜品质评价指标体系,破除“柠檬市场”实现优质优价。
Honey import of China experienced soaring in terms of scales and value in recent years and trade price is 6 times of that of global average at the same time.The imports characteristics were analyzed by using data of UNcomtrade and China Customs.Based on market survey data of National Bee Industry Economic Research,the price characteristics were summarized,the honeys produced in different countries were compared,and the causes and effects were discussed.The results showed that imported honey accounted for 0.85%of China s honey consumption,which would not hurt domestic bee industry,while the price gap between imported and domestic was widened from 204 Yuan to 1053.4 Yuan per kg.And it probably created psychological presupposition for consumers and influence on consumer choice and preference as consequence.The paper recommened China should learn marketing experience from New Zealand and other countries.The measurements would be taken to select honey products with significant competitive advantage and quality characteristics,and build quality evaluation index system for single nectar honey based on stable physical and chemical indexes,with the aim to avoid“the market for lemons”and achieve high quality and good price.
作者
高芸
赵芝俊
GAO Yun;ZHAO Zhijun(Institute of Agricultural Economics and Development,Chinese Academy of Agricultural Sciences,Beijing 100081,China)
出处
《浙江农业学报》
CSCD
北大核心
2020年第11期2088-2093,共6页
Acta Agriculturae Zhejiangensis
基金
国家蜂产业体系(CARS-44-KXJ18)。
关键词
进口蜂蜜
蜂产品
市场价格
单花蜜
honey imports
bee products
market price
single nectar honey
作者简介
高芸(1980—),女,江苏无锡人,博士,副研究员,主要研究方向为农业经济理论与政策。E-mail:gaoyun02@caas.cn;通信作者:赵芝俊,E-mail:zhaozhijun@caas.cn。
