摘要
非遗具有极为丰富的文化内涵,但由于一些原因导致了目前非遗文创市场并不如人所愿,这是因为各个行业对于这方面多有忽视,而非遗传承人自己也仅仅传承了工艺从而忽视了文化的传承。IP概念的兴起为非遗文创市场开辟了一条新的路径,两者的结合能提高非遗文创产品的质量,更利于非遗的传承与发展。
Although intangible cultural heritage’s cultural connotation is very rich,the current market for intangible cultural heritage and cultural innovation is stagnant,which reason is the neglection of the many industries,and not the intangible cultural heritage inheritors’neglection of cultural inheritance caused by their devotion to craft heritage.The rise of the IP concept has opened a new path for the non-heritage creation market.which a new combination of both can improve the quality of intangible cultural heritage creation products and be more conducive to the inheritance and development of intangible cultural heritage creation.
作者
饶景阳
钟蕾
Rao Jingyang;Zhong Lei(Tianjin University of Technology,Tianjin 300384,China)
基金
天津市艺术科学规划重点项目:京津冀文化旅游协同发展研究项目编号:A18025。
关键词
非物质文化遗产
IP
文创设计
intangible cultural heritage
intellectual property
cultural and creative design
作者简介
通讯作者:钟蕾。
