摘要
通过以《新闻联播》在抖音短视频平台发布的《主播说联播》新闻短视频为研究对象进行内容分析,发现该栏目遵循短视频用户的使用习惯及互联新媒体传播逻辑,从新闻语态、内容、传播渠道、人物形象四个方面进行了创新实践,为主流媒体借助短视频平台提升引导力提供了借鉴。
In this paper,the content of the short news video,which was released by news broadcast on Douyin short video platform,is analyzed.It is found that the program follows the usage habits of short video users and the communication logic of new media on the Internet,and has carried out innovative practices from four aspects:news voice,content,communication channel and character image,it provides a reference for the mainstream media to enhance the guiding force by means of short video platform.
作者
焦若薇
秦可
JIAO Ruo-wei;QIN Ke(School of Culture and Communication,Xinjiang University of Finance and Economics,Urumqi 830000,china)
出处
《沈阳工程学院学报（社会科学版）》
2020年第4期81-85,共5页
Journal of Shenyang Institute of Engineering:Social Science
基金
国家社科基金一般项目(18BXW023)。
关键词
《主播说联播》
媒体融合
短视频
Talking Broadcast of Anchors
media convergence
short video
作者简介
焦若薇(1968-),女,乌鲁木齐人,教授,硕士,主要从事中亚传播研究。
