摘要
随着我国人口老龄化持续加深,老年群体已成为我国旅游消费市场的重要潜在力量。基于休闲制约理论的个人内在、群体交际、环境结构三个维度,发现当前我国老年旅游发展受老年人自身的消费观念、知识水平、生活方式、亲友社交及市场环境等因素的制约。通过厘清这些制约因素及其相互关系,最终提出文化建设、情感联系、分类营销、产品优化、智慧融合等发展举措。研究可为加快我国老年旅游发展提供有益借鉴。
As China’s population continues to age,the elderly have become an important potential consumer base in China’s tourism market.Based on the three dimensions of leisure constraints theory—personal views,group communication,and environmental structure,the development of elderly tourism in China is constrained by elements such as consumption concepts,education background,lifestyle,social contact with relatives and friends,as well as the market environment.By clarifying these constraints and their interrelationship,this paper proposes some development measures such as cultural construction,emotional connection,classified marketing,product optimization and intelligent integration.This study can provide useful reference for accelerating the development of elderly tourism in China.
作者
陈丹
黄鹏洲
岳小楠
储德平
Chen Dan;Huang Pengzhou;Yue Xiaonan;Chu Deping(College of Tourism,Fujian Normal University,Fuzhou 350108,China)
出处
《江苏商论》
2020年第10期63-66,共4页
Jiangsu Commercial Forum
基金
福建师范大学2020年大学生创新创业训练计划项目(cxxl-2020104)
农业农村部软科学项目(2018025)
福建省自然科学基金面上项目(2018J01743)。
关键词
休闲制约理论
老年旅游
休闲制约因素
序列等级制约模型
leisure constraint theory
elderly tourism
leisure constraint elements
constraint model sequence level
作者简介
陈丹、黄鹏洲、岳小楠、储德平,福建师范大学旅游学院。
