摘要
为了摆脱中小型商铺的广告宣传模式过于传统单一、无法吸引消费者注意的困境,文章利用AR技术设计了一个名为Streetscan的广告宣传项目。该项目可以在街区范围内运作,商家可以通过Streetscan网站平台上传需要增强现实的广告内容,构建能与消费者互动的多媒体橱窗,消费者则可以在整个街区内使用智能手机扫描商家的橱窗,以全新的方式了解商家的服务和优惠政策。Streetscan利用AR技术平台,把本来分散独立的商铺集合成一个整体,为中小型商铺的广告宣传模式带来了更多的可能性。
In order to solve the problem that the advertising mode of medium and small-sized shops is traditionally single and unable to attract the attention of consumers,the author of this paper has designed an advertising promotion project called Streetscan by using augmented reality technology.The project can be operated within a city block.The shopkeepers can upload advertising content that needs augmented reality through Streetscan’s website platform and create multimedia windows that can interact with consumers.The customers can use a smartphone or a tablet to scan the windows of different shops throughout the block and learn about their services,thus benefiting people in a new way.The development of Streetscan uses an existing AR technology platform.This project integrates the scattered and independent shops into a whole and brings more possibilities to the advertising model of medium and small-sized shops.
作者
温馨
WEN Xin(School of Art and Design, Changzhou University, Changzhou 213016)
出处
《常州工学院学报》
2020年第4期47-51,共5页
Journal of Changzhou Institute of Technology
关键词
AR技术
广告设计
交互设计
用户体验
augmented reality
advertising design
interactive design
user experience
作者简介
温馨(1991—),女,江苏常州人,助教,cristina.wenxin@me.com,主要研究方向为视觉艺术设计。
