摘要
以河东民俗体育文化与旅游融合契机为基础,对河东地区旅游现状及其节庆承载的民俗体育文化旅游资源和开展情况进行研究。结果显示:河东地区旅游业状况稳步上升,民俗体育展演项目达到18项;民俗体育项目展演集中在民俗文化旅游年和民俗文化旅游节及附近景区;景区缺乏体验式民俗体育文化的旅游项目、旅游品牌塑造以及显眼的民俗体育文化标志性符号,游客购物需求并未被很好地激发,同时提出通过市场提升、转型升级、文化自信与服务三个方面研究河东民俗体育文化助推旅游发展的策略。
This paper surveys tourism actualities and tourism resources and the development of folk sports culture in Hedong based on the combination of Hedong folk sports culture and tourism.The results show that Hedong’s tourism industry rises rapidly,and it has 18 performances of folk sports culture;these performances are mainly in the scenic areas of tourism years and festivals;these areas lack the items of experiential folk sports culture,tourism brands,and unique symbol,they cannot get money from tourists well.This paper provides suggestions from market promotion,transformation,and upgrading,cultural confidence,and service to promote the development of folk sports culture in Hedong.
作者
马妮
MA Ni(Sports Department of Yuncheng University,Yuncheng 044000,Shanxi,China)
出处
《辽宁体育科技》
2020年第5期113-116,共4页
Liaoning Sport Science and Technology
基金
运城学院河东文化研究项目“河东民俗体育文化旅游路径构建研究”(项目编号:HY-2019017)。
关键词
河东
民俗体育文化
旅游
Hedong
folk sports culture
tourism
作者简介
马妮(1997-),女,讲师,硕士,研究方向:体育人文社会学。
