摘要
发展乡村旅游是乡村振兴战略实现的重要举措之一。以乡村旅游资源丰富的福建省屏南县为例,对县域乡村旅游发展进行了SWOT分析,并从加大“旅游+”跨界融合力度、拓宽人才培育途径、搭上“新技术、新媒体”快车、走“可持续发展”之路等方面提出对策及建议,为乡村旅游的进一步发展提供参考与借鉴。
Developing rural tourism is one of the important measures to realize the strategy of rural vitalization.This paper,taking Pingnan county of Fujian province as an example,makes a SWOT analysis of the development of county-level rural tourism,and provides countermeasures and suggestions from the aspects of strengthening the cross-border integration with Tourism Plus,broadening the way of talent cultivation,catching the new-technology-and-new-media method,and taking the road of sustainable development,in order to provide reference for the further development of rural tourism.
作者
张发友
ZHANG Fayou(School of Tourism and Leisure Management, Fujian Business University, Fuzhou 350012, China)
出处
《成都师范学院学报》
2020年第7期59-63,共5页
Journal of Chengdu Normal University
基金
2016福建省中青年教师教育科研项目(社科A类)“互联网时代旅游精准扶贫开发探究——以宁德市屏南县为例”(JAS160916)
2016福建商学院校级课题“全域旅游视角下闽东地区精准扶贫路径研究”(KT201611)。
关键词
乡村振兴战略
乡村旅游
SWOT分析
屏南县
the strategy of rural vitalization
rural tourism
SWOT analysis
Pingnan county
作者简介
张发友(1982—),男,福建三明人,副教授,硕士,研究方向:乡村旅游、旅游文化。
