摘要
突发公共卫生事件下,科学传播的多向互动性明显增强,受众参与度有了很大提高,信息供给与需求量剧增。这使得灾难事件下的科学传播不同于社会常态下的科学传播。新媒体的便捷、快速、互动、低成本、低门槛使其成为一把“双刃剑”。突发公共卫生事件发生后,相关信息往往会借助微博、微信等新媒体以极快的速度得到传播,并对危机事件的发展进程和发展方向产生深刻的影响。因此,厘清新媒体环境下突发公共安全事件的科学传播之诸多关系,并采取有效措施是非常必要的。
Under the public health emergencies,with a significant increase of the multirectionalinter activity of science communication,the audience participation is greatly improved,so that the supply and demand for information increases sharply.It makes the scientific communication in case of disasters different from that in normal state with social development.The convenience,speed,interaction,low cost,and low threshold of new media make it a"double-edged sword".After a public health emergency occurs,with new media,such as Weibo and WeChat,relevant information often spread at a rapid rate which would have a profound impact on the development process and direction of the crisis.Therefore,it is necessary to take effective measures to clarify relations among scientific communication of public health emergencies under the new media environment.
作者
倪杰
NI Jie(Shanghai Science&Technology Museum)
出处
《科学教育与博物馆》
2020年第4期265-269,共5页
Science Education and Museums
基金
2020年度中国农工民主党上海市委员会调研课题“新媒体环境下突发公共安全事件的科学传播机制研究”(编号:2020C801)的阶段性成果之一。
关键词
突发公共卫生事件
新媒体
科学传播
public health emergencies
new media
scientific communication
作者简介
倪杰(1963-),男,从事博物馆学、科普理论与实践研究工作,E-mail:nij@sstm.org.cn。
