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互联网下在线价格影响因素研究——以邮轮船票为例 被引量:1

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摘要 随着互联网的快速发展,邮轮在线预订越来越普遍化,邮轮的价格信息也越发透明。在此趋势下,我国邮轮船票定价的重要性日益显著。本文基于特征价格模型,以布局国内母港的邮轮为研究对象,通过携程网及各大邮轮公司官网获取相关数据进行回归分析,结果表明:影响邮轮船票在线价格的主要因素有公司品牌、船龄、行程天数、舱型及预订时间。
作者 葛佳丽
出处 《电子商务》 2020年第9期41-42,共2页 E-Business Journal
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