浅析“洋网红”在跨文化传播中的作用与效果被引量：4

On the functions and Effects of"Foreign Internet Celebrities"in Trans-cultural Communication

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摘要关注网络传播中“洋网红”现象,分析其在跨文化传播中的积极作用与消极影响,并对其产生双面影响的因素进行讨论。要合理运用“洋网红”的传播效果,扬长避短,并认为讲述优秀的中国故事、提高用户媒介素养、打造跨文化交流渠道是促进“洋网红”正面效果的有效方式。 This paper focuses on the phenomenon of"Foreign Internet celebrities"in Internet communication,analyzes its positive and negative effects in the Trans-cultural communication,and discusses the factors that have a double-sided influence on it.It is believed that telling excellent Chinese stories,improving users'media literacy,and creating cross-cultural communication channels are effective ways to promote the positive effects of"foreign internet celebrities".

作者费天翔 FEI Tianxiang(College of Literature and Journalism, Sichuan University, Chengdu, Sichuan 610000)

机构地区四川大学文学与新闻学院

出处《绵阳师范学院学报》 2020年第7期74-77,92,共5页 Journal of Mianyang Teachers＇ College

关键词 “洋网红” 网络平台跨文化传播传播效果 "Foreign Internet Celebrity" network platform trans-cultural communication communication effect

分类号 G210.7 [文化科学—新闻学]

作者简介费天翔(1990-),女,重庆人,硕士研究生,研究方向:跨文化传播。

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参考文献6

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