摘要
在信息技术飞速发展和视觉文化加快变迁的新时代,图像、语言、行为等各类模因的批量生产和广泛传播,既迎合了大众的娱乐诉求和认知习惯,又承载着丰富的信息含量和价值意蕴。基于此,主流意识形态以视觉图像呈现来满足感官需要,以感性话语表达来引起情感共鸣,以模因复制传播来加强渗透濡染,能够促使广大民众经由图像认知到情感体验再到效仿践行,从而有效地增强自身的吸引力、凝聚力和引领力。
In the new era of rapid development of information technology and accelerated changes of visual culture,the mass production and wide dissemination of all kinds of memes such as images,languages and behaviors,can not only cater to the entertainment demands and cognitive habits of the public,but also carry a wealth of information content and value implication. Based on it,the mainstream ideology can promote the public through image recognition to emotional experience and then to follow the practice if it is presented by visual image to satisfy the perceptual demand,evokes emotional resonance with lively expressions and strengthens the penetration through meme replication,thus effectively enhancing its own attraction,cohesion and leading force.
作者
李晓阳
LI Xiaoyang(School of Politics,National Defense University,Shanghai 200082,China)
出处
《宜宾学院学报》
2020年第5期65-71,共7页
Journal of Yibin University
基金
国家社科基金项目“聚焦强军目标创新军队思想政治教育模式研究”(15BKS098)。
关键词
主流意识形态
感性
传播
mainstream ideology
perception
communication
作者简介
李晓阳(1992-),男,河北邢台人,博士研究生,主要从事思想政治教育研究。
