摘要
技术理性日益改变人们的生活方式,新媒介的出现也给话语的生成带来颠覆性变化。明星作为公众人物本身就具有强大的社会属性,他们集聚了多重的目光,网络社会给明星带去更为复杂的表演"舞台"。近年来,明星人设崩塌的现象比比皆是,并且通过网络传播形成了恶劣社会影响,这进一步让我们思考明星形象在构建时面临的困境。文章通过探讨明星主体自我塑造的方式来证明其商品化的本质,指出网络环境已然对其形成了"全景监狱"式的监控;明星游荡在"自我"和"他者"间的焦虑引发了畸形的社会认知模式,文章由此强调了当下明星承担社会责任的必要性。
Technological rationality has increasingly changed people’s way of life,and the emergence of new media has also brought subversive changes to the generation of discourse.As public figures,celebrities themselves have strong social attributes,and they gather a lot of public attention,while online community offers more complex performance"stages".In recent years,the collapse of celebrity image became very common,exerting adverse impact on the society through online communication.It provokes thoughts on the difficulties in building celebrity image.This article tries to prove the nature of commercialization by discussing the self-shaping way of celebrities,and points out that the online environment are virtually monitoring celebrities like a"panoramic prison".The anxiety of"themselves"and"the other"leads to an abnormal social cognitive model.Hence the author emphasizes the necessity for celebrities to undertake social responsibilities.
作者
杨雨星
刘荃
Yang Yuxing;Liu Quan
出处
《传媒观察》
2020年第5期44-50,共7页
Media Observer
关键词
新媒体
明星
主体构建
自塑
他塑
new media
celebrity
main structure establishment
self-shaping
other-shaping
作者简介
杨雨星,南京艺术学院传媒学院2018级戏剧与影视硕士生;刘荃,南京艺术学院传媒学院教授,博士生导师。
